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This should be required reading for all startup, A-series, SPAC-hunting and angel stage businesses. Never mind EV, it applies to every market. When the investors want management to chase shiny objects and muddy the deck, it’s up to leadership to tell them “no,” value comes from keeping it simple, doing it right, challenging assumptions, and planning for success too to bottom. It’s better to pivot and take a hit than to build a meringue pie and collapse.

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“Top” to bottom

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